BMW S 1000 RR Launch for WSBK 2009

BMW Motorrad’s new president stunned the world when he officially announced a new ultra-sport literbike built to take on the established Japanese competitors both on the sales floor and the World Superbike Championship.

The new bike is dubbed the S1000RR, and it marks a bold new direction for the formerly staid German brand.

“We are confident that we will be able to start the Superbike World Championship next year with a convincing all-round package, and that our series motorcycle will be just as convincing,” said Hendrik von Kuenheim, a 20-year veteran of BMW and now the General Director of BMW’s motorcycle division. “In both terms of both its technology and price, our Supersports will be absolutely competitive.”

BMW has a long history of racing, though it’s been mostly in the realm of automobiles. They have the high-technology know-how, but it will be interesting to see how BMW can create a bike to be competitive on price and performance with the Japanese.

Although details of the S1000RR are still a little vague, we can tell you that it adopts the successful formula of an in line-Four engine with a target of 190 crankshaft horsepower.

The frame is a conventional perimeter layout made from aluminum. To ensure a light and compact layout, the S1000RR eschews any of BMW’s unique suspension designs, instead using an inverted fork up front and a chain-drive rear end with a banana-style swing arm working a single shock out back. BMW intends the finished bike’s wet weight to be 419 pounds.

The S1000RR will offer at least one feature the Japanese don’t: traction control. We expect all sorts of other techno-wizardry in this bike, including throttle-by-wire actuation and variable-length intake snorkels. Von Kuenheim also promises some innovative technology in the engine’s cylinder head.

“From the start we wish to be on par with our well-established competitors also in the Super sports segment,” von Kuenheim stated boldly. “It is our objective to offer the customer a high-performance motorcycle with absolutely outstanding qualities and features on both the road and race track in terms of ride ability, performance, and ergonomics.”

BMW intends to enter World Superbike competition in 2009 with its S1000RR. It will build 1000 of the new liter bikes by the end of 2009 to meet homologation requirements for this production-based class. BMW has already been developing the bike in conjunction with Alpha-Racing, a German tuning shop with plenty of motorsport experience. The team is currently looking to find riders for the bike. In the near future, BMW will begin production of the race bike in order to develop it for the 2009 race season.

BMW describes its progress with the development as “very promising.” The expected goals are to garner top-10 results in ’09, then to log podium positions in 2010.

“The very fascination of this motorcycle with its racing DNA expands and upgrades the brand image of BMW Motorrad by offering an additional sporting and emotional element winning over new customers for the brand,” said von Kuenheim, noting that the class accounts for more than 100,000 units worldwide. “We are actively looking for new options, for profitable growth and for the planned increase in volume. Precisely that is why we have decided, among other things, to take on the competition in the Supersports segment on both the road and the race track.”

For information, BMW now already get the rider for World Superbike Racing ( WSBK ) for 2009 season. BMW confirmed Troy Corser with Ruben Xaus as a teammate.